The Cloakroom is a Danish startup that is situated in Amsterdam, Holland. Their concept is simple, but very interesting: If you are a man that wants to look your best, but wants to avoid spending too much time shopping, then The Claokroom is the company for you. Each month, they’ll send you a box with different styles of clothes tailored by your own personal shopper.
The Claokroom needed a strong costumer focused, visual identity that would work both on digital media, but also on basic packaging.
The Claokroom wants to signal character and quality. Salvador couldn’t have solved this challenge any better.Kasper Brandi, Cofounder, The Cloakroom
First off, we worked vigorously with the founders in order to secure an expressive and meaningful logo for the brand. With the new logo as overall inspiration, we created the rest of the website together with their iconic packaging.